BRAND STORY:

I come from a lineage of strong women fighting to make a change by positively impacting their communities. Named after my maternal and paternal grandmothers, my name Charlotte Marie represents hope, struggle, and power. The women in my life are representations of genuine advocacy, as they have taught me the importance of staying connected to your history and your people. From an early age, I was unwavering on my dreams of pursuing my passion for helping others.

My experiences as a healer, teacher, and student have developed my ability to find strength in vulnerability. And that is what By Charlotte Marie products are all about! The intersection of being a black woman in spaces that did not promote my uniqueness unearthed feelings of depression and anxiety. After many trials and errors, I found the combination that works to manage my experiences of distress is talk therapy, exercise, and the Cannabinoid Delta 8. After consuming Delta 8 products, my feelings of self-confidence and calmness increases, and my ability to fall asleep improves.

Our signature lines are made to encourage women to take time to heal, feel encouraged, and create a deeper connection with themselves.

 

BRAND PERSONA:

Femininity ♥ Serenity ♥ Sensuality

1. We created a brand that emphasizes women’s uniqueness, beauty, and promotes self-confidence

2. Drinking our tea should be an intimate experience of loving on yourself

3. As a collective, we believe in the strength of femininity and strive to embrace that belief in all sectors of our business